Work that moved the needle.

Joined early in AirHelp's mobile initiative to define product direction from the ground up, then stepped in as VP to lead the broader design organization. Led the shift from a transactional web product to an ongoing relationship with travelers on mobile, rebuilding the claims flow around a stressed passenger filing in real time, and improved web and funnel conversion by focusing on consistency and simplicity. Restructured the design team from an internal agency into embedded product partners, introduced Product & Design Excellence principles and review forums, and built AI-enabled workflows, including an AI design review tool and a research assistant grounded in customer interviews.

Partnered with the founders to define product strategy and design a zero-to-one app pioneering a new category in men's mental health. Synthesized behavioral science, market insight, and user research into a product that meets men where they are, framing mental fitness around strength, resilience, and training like an elite athlete. Designed systems that blend human expertise and AI to deliver measurable outcomes.

Led product design through Course Hero's shift from a user-generated document library to a learning platform. Defined core customer needs across the journey, from getting unstuck to mastering a concept, and built a North Star and growth metrics framework that tied the value delivered to students with the value captured by the business. Built and scaled the design system to drive consistency and velocity across teams.

Established Human Interest's design organization, hiring across product design, research, and design systems, and positioned customer experience as a key differentiator in the 401(k) market. Reframed investment risk as a simple aggressive-to-conservative choice with a recommended range, and modernized complex financial dashboards around what people actually need to know. Partnered with Marketing to lead a full rebrand and unify product and brand through a new design system.

Part of the core leadership team that led WW's digital transformation and return to growth. Reported to the CEO and contributed to executive strategy and board presentations, and in 2017 served as co-Chief Product Officer, leading the product and design functions. Built and scaled a 35-person user-centered design organization, established UX Research, brought OKRs to Product and Design, and structured teams around customer needs. Elevated design as a strategic partner to Product, Science, and Marketing, and grew the in-app community to 2.2 million members.

Co-founded Hot5 on a simple insight: mobile could deliver the energy of a boutique group class anywhere. Raised $350K in angel funding, built and led a team of engineers, trainers, and creatives, and drove the growth strategy that took Hot5 into the top fitness apps on the App Store. Sourced and led the acquisition by Weight Watchers.